It is understandable for businesses to ignore the importance of having a website. After all, most of them didn’t have one before and they did just fine.
But today’s business landscape is a different beast. Customers now Google you before setting foot on your premises. They browse review sites and read Facebook testimonials and judge you by your website, your customer service, and your digital savvy. They want to find out if you’re on the same wavelength.
Thus, whether you’re a rice supplier, an academic institution, a small cafe owner, or consultant, you shouldn’t ignore putting some effort into your online presence. Below are some of the types of digital content platforms that you should consider.
Responsive Web Design
Having a website is crucial to sustaining your connection with your audience, and inform them of what you have to offer. This is more important than ever, with everyone spending most of their time online and on mobile devices.
That said, it has become an essential for entrepreneurs who need a website to have one that also works on mobile devices. Enter responsive web design, which has been a buzzword for over two years now. A responsive website adapts to user behavior and the tools your audience use to view your website, according to Ethan Marcotte of A-List Apart.
Responsive web design has since come in many forms. There’s fixed, then fluid, and there’s also adaptive. It will be up to you and your designer on what you’ll both agree on.
Content Management Systems
Content management systems are a key component of every website that you visit on the web, from hotel booking sites, to your online banking platform. As its name suggests, a content management system is where you upload, save and manage content such as texts, sound files, videos and images.
Depending on your preferences, these management systems can save your stuff temporarily, and for private and public viewing. This means that a content management system can be used to organize and monitor your data, such as student’s enrollment records or virtual score cards, or accounting books.
An excellent example of a content management system is a blogging platform like WordPress. Unbeknownst to most people, you can also use WordPress offline for your file inventory. The same is true of a custom content management system, which our in-house web developer is capable of building.
Empowered by a better-performing economy, and a constant flow of entrepreneurial inspirations, small businesses are cropping up everywhere. As a result, this has driven the demand for small business websites. The used-to-be expensive e-commerce site has become more affordable, thanks to a number of free frameworks, and lower domain and hosting costs. (Of course, customization will still play a factor in determining the final cost of each website.)
Having an e-commerce site is a great way to promote your brand without relying on third-party retailers or e-commerce giants. This is the best option of course for business owners who want to emphasize on their individuality, and have a home for all their products and creative ideas.
The monumental success of fashion retailers Nasty Gal and Johnny Cupcakes reflect how having an e-commerce site could amplify revenues. Both started small; Nasty Gal, in fact, began as an eBay store. However, it was after moving into its own site that it grew at an insanely fast pace. The company has grown its revenue from $223,000 in 2008 to $23 million in 2011.
If you don’t think you need a website, there’s a great chance that you’re missing out on website visitors who could be your next customers. Are you willing to take that risk?
Schedule a worry-free/obligation-free online consultation with us to know more how having a website could benefit your business.
(Featured Image Credit: Pixabay)