Social media is one of the things today that makes the world go round. Almost everyone is on Facebook, and it is in fact, still the fastest way to close a sale. Twitter also remains to be a vibrant community for sharing interests, and the same goes for Pinterest.
But while everyone knows how to navigate the terrains of social media, not everyone is savvy in using it for business. Let’s face it, there are certain rules that one needs to follow in order to find success on social media, and not all of us are that informed in maximizing our business pages. Here are some social media marketing success tips though to get you started:
Choose the right channels for your brand.
Study where your audience are from and where they are most likely to be active. Before creating a social media account, be sure to understand the type of content that your audience responds well to.
Also, find out whether you should really use some social media accounts or if you could do away with them. For instance, if you are a science or finance-focused enterprise, perhaps your business can survive without having an Instagram or Snapchat account. But you could have one, of course, if you are a publisher in those types of niche.
If you’ve chosen to have a presence in all social media channels, then you better be prepared. Social media marketing would take a huge chunk of your time even if you got the right tools. It needs careful planning as well. Choose the right channel that you can maximize for little time and cost.
Stick to your branding.
Ah, the ever-elusive branding. Get it right, and you’re golden for life. Execute this terribly, and you’ll mess up the way you’ll be perceived by your target consumers. This is why more often than not you need a consultant to work with when defining what your brand is about.
At times, though, we beg to differ. Understanding the things your brand what to do, what it can be, and its limitations is what’s going to help you define it. Developing brand guidelines as a guide for internal use and for your marketing team is also essential.
If you got that taken care of, then you’re on the right track. You can now develop social media posts that are in line with your branding, and observe how your audience react to each post.
Having said the above, we move over to our next point: Authenticity. Authenticity can only be achieved when you find that distinct voice that’s going to set your brand apart from the rest. What do we mean by this?
Let’s suppose that you are a start-up that focuses on developing games and fun apps. You can probably get away with crazy guerilla marketing tactics (such as “choose your own adventure” campaigns on YouTube), or by using gaming jargon-heavy language when communicating with your audience.
It takes time for you to find your voice, but establishing a clear mission and vision for your brand, and the determining a mission statement for the particular account is key to helping you stick with it. Truly caring for what your audience needs is also helpful.
Vary things up a bit.
Consider sharing different types of content on your social media accounts. You can go for quotes with accompanying images, a video tutorial, articles from your website or other sites, or a campaign or promotion. Videos, in particular, have a tendency to go viral so you may want to consider posting those often. With Facebook Live becoming quite popular recently, it is important to take advantage of it as well. Also never underestimate the power of infographics. While they may not be as popular as they are, they still tend to go viral.
How often you post on your social media accounts affect your engagement and relevance. This may be a bit technical, so we’ll simplify it for you. Notice that there are some friends who don’t appear on your Facebook feed anymore? One reason is that they post irregularly so you barely interact with them. Facebook analyzes how often you interact with a person, and brings those who you engage with regularly on your feed.
In the world of social media, you become irrelevant and disappear from your follower’s feed if you don’t post frequently.
To stay relevant, you have to post often then. Of course, that is not all there is to it. Posting often gives all those who view your page the impression that you truly care about your Facebook page and your readers. It’s a form of checking in on your readers.
These are just some of the social media marketing success tips for growing your followers organically. If you want to know more about using social media advertising to promote your company, stay tuned for our next post.