International companies are no stranger to outsourcing their operations to a Filipino digital agency (or Filipinos in general, for that matter). All it takes is a stroll in one of Manila’s business districts to know how true this statement is: Our streetscapes are dominated by high-rise buildings lit during the nighttime by the logos of big-name international companies that have found the country as their second home. So, what’s drawing business owners from around the world to Filipino workers?
It is understandable for businesses to ignore the importance of having a website. After all, most of them didn’t have one before and they did just fine.
But today’s business landscape is a different beast. Customers now Google you before setting foot on your premises. They browse review sites and read Facebook testimonials and judge you by your website, your customer service, and your digital savvy. They want to find out if you’re on the same wavelength.
It’s the -ber months once again. Here in the Philippines, malls are already bedecked with Christmas decors and lights; the same goes for villages, where the proverbial parol illuminates our surroundings. The Yuletide season truly is in the air, heralding the coming of Christmas and the New Year.
Social media is one of the things today that makes the world go round. Almost everyone is on Facebook, and it is in fact, still the fastest way to close a sale. Twitter also remains to be a vibrant community for sharing interests, and the same goes for Pinterest.
Digital marketing is a catch-all term that encompasses a wide variety of techniques to boost a person’s or business’ revenue. It essentially involves the use of available online tools and channels in making loyal customers out of audiences.